Guide language: Rice of contributor Sa of Silicon Alley Insider of guest of rich of American science and technology (Sammy The Walrus IV) is written today civil say, although HP WebOS has certain latent capacity, but need to face 4 big challenges as before.
It is article full text below:
HP was about to roll out the WebOS operating system after correcting on Feburary 9, will announce to buy the positive result that obtains after Palm. That day evening, HP still will hold developer plenary meeting, attract WebOS developer.
Because hope WebOS of have the aid of participates in mobile domain with all one's strength, because this HP is facing a lot of competition. I am very admiring the manner that HP is brave in to try, also admire HP to develop the effort that means has integrated place is made for will soft hardware very much. I think, complete hopeful becomes HP the 2nd company that introduces this kind of integrated method flat comp ata pci controller uter domain (await RIM to roll out PlayBook) even. IOS and Android busy at present share of market of contention mobile phone, and flat computer market is born to also do not spend time one year, the competitor of IPad is very few, and actual strength not beautiful. Right, samSung Galaxy Tab is not IPad adversary likewise. HP still is caught up with it seems that this big fight.
Before the product shipment of WebOS of collocation new edition, HP must want to settle 4 big challenges:
1, the attention that lacks tripartite developer
The WebOS after HP and its correcting marchs in the process of smartphone and flat computer market, won't gain the too great attention of tripartite, developer won't invest the resource of materiality to this platform. HP management layer has realized this one problem apparently, because this is released in WebOS,will hold developer plenary meeting that day. The support of tripartite is crucial. Concerned WebOS anticipates what be used at flat computer also be in grow day and day, the person that ought to suck draw away to send at least generates certain interest to this platform.
But WebOS is very funny however. In light of the comment that publishs on the net from authoritative personage, webOS is very outstanding, however developer does not wish to develop application for its however, the part results from user lack. This is " chicken and egg " problem. When Palm Pre 2009 year when appearing on the market, palm once can roll out a large number of outstanding application to user acceptance, hope user patience awaits. But went two years, palm Pre user still is awaiting. Those who be worth to remind is ata pci card , palm Pre is first are called " IPhone killer " product, partial reason depends on it " latent capacity " and " likelihood " , but these " likelihood " never come true.
dearfoam slipperTo WebOS character, want to win the wide support of tripartite, with respect to need developer reduces the resource that invests to IOS and Android accordingly. But the installation amount of WebOS is very small, and without active applied economy, also fail to win the support of developer all the time before. So, we can wish they are lucky only.
2, devoid business support and direction
Present state compares HP how terrible: New CEO just assumes office before long, the board of directors just happens again queasy, I think, completely reason worries, why does the change that manages a layer produce the mobile strategy to HP to plant influence? HP / how does the conformity of Palm come true? Decision-making layer needs to ensure HP can develop the most effective strategy, live firmly thereby condition, produce the platform advantage of WebOS. Those who manage a layer is queasy and a large number of prediction of a person's luck in a given year make the handsome appearance of Palm I feel anxious.
3, brand inferior position
The brand the last few years of HP is hit pressure. HP jotter comes out without any good newses, the product of HP also does not have hearten of one your person. Want to sell consumptive electron product, must want to let market be inspired with enthusiasm. Palm offerred temporary brand advantage for HP probably (and faithful but the) of group of vermicelli made from bean starch with lesser dimensions, but Palm itself also is not the brand that is without defect. Did not forget, palm hangs out his shingle sell, just about by force of cash pressure, and when the hardware configuration of two Palm smartphone already also was passed. Explode recently the intelligence agent of WebOS flat computer that give takes the reverse side, in the brand that Palm still appeared below HP brand. This are very interesting, probably HP identifies the brand that is Palm really still valuable, and the plan tries to use to its, although before a few months of this company already Palm delete before the name from WebOS.
4, fix a price hard
Final, the price makes product of decision HP WebOS likely whethe most popular selling moto gp xbox r one of the mainest factors the best selling moto gp xbox of sell like hot cakes. Will look with the price after allowance, smartphone price is top do not exceed 200 dollars. No matter function how, the subsidy price that does not have a smartphone exceeds this one word. Unfortunate is, even if the smartphone of 200 dollars also has seen rarely nowadays. The price of a lot of Windows Phone 7 and Android mobile phone is not worth 100 dollars even, IPhone 3GS also makes work only 49 dollars.
The price of flat computer is more adverse to HP. The removed valence to had become flat computer market upper limit of IPad 499 dollar. Most industry expresses, compete with IPad on the price innocently. What can imagine is, when IPad announces the price of 499 dollars, affirmation of firm of computer of a lot of flat is very disappointing. Strategic supplier agreement of the apple can bring charming component to purchase the value for its it seems that, make thereby the apple acquires rival hard the competitive dominant position that look forward to reachs. Besides, because consumer does not wish to be besides the mobile phone,sign old agreement again, because this operation business is right the allowance of this kind of product is not quite active also.
The news briefing should do HP on Feburary 9 what thing:
1, show HP WebOS mobile phone and flat computer
HP needs to make clear to the market, these products are about to deliver goods. What RIM and Android do in this respect is bad, they all express, flat computer has not make good shipment preparation. More important is, undertake revealing to the product, can let an user feel the weight of these equipment, check a few important user interface.
2, price of WebOS flat computer needs under 399 dollars
plantronic wireless headsetRight, I know malic IPad sells 499 dollars, so WebOS cannot exceed 499 dollars for certain. Although WebOS flat computer is better than IPad, also need to move low price, the reason is the brand with powerful apple. If the apple rolls out IPad 2 when, reduce price 399 dollars, HP WebOS is about to move the price 350 dollars, lower even. What this points to is bare chance price. most popular selling ata pci
3, attract tripartite
HP needs to show WebOS is extensive to tripartite and powerful app moto gp xbox eal, should come true this, need wins the support of top game business and business of other and popular application development, so that reveal a few had transplanted to apply to the IOS in WebOS equipment. New applied store and more conveni the most popular moto gp xbox ent profit pattern also will have certain help.
4, simplify product name
Must not use expatiatory, fooli ata pci sh name to new product. I think, HP ought to give what smartphone and flat computer should use an independence respectively to name. If hold to,a product names with, hopeful is created must passion and affection are placed. If can roll out an excellent facilities, why should go to resource dispersedly in a large number of commonplace products?
Inaccuracy decides an element: HP may release a few brand-new products or technology, bring a surprise to the market thereby, cause industry attention.
The news briefing should not do HP on Feburary 9 what thing:
1, do not show any products usb harddrive enclosure for lap top .
2, do not announce to also do not discuss price issue.
3, lack tripartite support to will still become one big question, HP just says likely: Developer is true to WebOS have fun at, but they had waited for what apply not as good as to roll out.
4, roll out a series of products, not only the name is written down hard, and the function that provided a lot of no use. People can forget these names inside a few hours.
5, do not announce any products, just discuss WebOS 3.0.
The WebOS of HP has latent capacity really, but such tycoon is in Microsoft as before smartphone market steps forward dimension difficult, and in flat computer market, motolora and SamSung fix appropriate price very hard also, because this wants to acquire lease of life of a gleam of in a such fight hard, HP needs to have enough lot. (Book Yu)
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